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Market Opportunity
Mobile Commerce here! Mobile coupons, mobile shopping applications and mobile retail websites are all over. Past barriers such as privacy concerns and refraining from using mobile applications have dramatically changed in the era of Facebook and iPhone.Location-based mobile solutions are also becoming popular in the retail market. Foursquare (www.foursquare.com), Shopkick (www.shopkick.com) and Scvngr (www.scvngr.com) are only few examples. Yet, a major unmet need is communicating with consumers at the most relevant location - when they are in the vicinity of specific items inside the store. This is where this company joins the game.
The Offering
This company enables retailers to increase revenue and enhance shopper loyalty by utilizing BluBuy, the first aisle-level accurate in-store mobile positioning platform developed by this company.The company is offering in-store mobile coupon delivery and other location-based services.
The main market for BluBuy is grocery, department stores and shopping centers worldwide. With its unique concept of BluBuy, the company has an excellent opportunity to penetrate the retail market which is now mature for the offering. The core technology of BluBuy is a wireless in-storepositioning and communication module. It is based ona proprietary BluBuy Cable consisting of multipleminiature wireless transceivers and is especiallydesigned for store environment, addressing the needs of low cost, rapid installation, privacy and scalability.
Status
Since its inception at 2009, the company had completed developing the business strategy and the first generation of BluBuy system, which is now available for pilot trials.The company had teamed with leading point-of-sale and loyalty solution providers for a joint offering. The company is currently conducting a pilot trial with an Israeli retailer and plans additional pilot trials in Israel, Europe and US.It also wants to broaden its echo system with leading partnerships in the fields of coupons and mobile coupons, loyalty and digital media.
Company looking for investments to assist with development and expansion.
