Sherwin Pomerantz, President
Ben Dansker, Vice President
Seth J. Vogelman, Director, Trade
Allen Gorin, Senior Investment Strategist
Neil Berns, Consultant
Michael Platt, VP, Strategy & Operations
Jonathan Sternberg, VP, Business Development
Deena Pinson Birnbaum, Lead Consultant to Israel's Investment Promotion Center
Orit Shermer, Analyst, Business Development
Tully Friedgut, Agricultural Consultant
Sherwin Pomerantz, President, immigrated to Israel in 1984 from Chicago, where he was president of Controls for Industry, Inc. Prior to founding Atid E.D.I., he served as vice president of Luz Industries Israel Ltd., where he had senior management responsibility for operations, policy development, public relations, administration and international relations. Sherwin currently serves as Chair of the American State Offices Association (ASOA) of Israel. He is a member of the Management Committee of the Israel-America Chamber of Commerce and a founder of the Israel Life Sciences Industry association. rwin earned a B.S. from New York University, an M.S. from the University of Illinois and an MBA from Northwestern University. Sherwin is fluent in English and Hebrew. Born in New York, She
Ben Dansker, Vice President, was born in Boston and worked in urban and strategic planning for U.S. health care and information systems sectors. After immigrating to Israel in 1984, he worked in business planning and financial analysis for a solar energy company. Ben's expertise includes project planning, strategic planning, economic analysis, organizational development, business plan preparation and business writing. He has extensive experience in all facets of managing small to mid-size organizations. Ben received a B.A. from Emory University and an M.A. in urban planning from Harvard University. Ben is fluent in English and Hebrew.
Seth J. Vogelman, Director, Trade, coordinates local office activities for the states of Pennsylvania, Oklahoma and New Mexico. He was instrumental in creating a national and regional marketing system for the promotion of American exports in Israel, Turkey, Jordan, Persian Gulf and the Palestinian Authority. A native of New York, Seth holds a B.A. from Montreal's McGill University. Seth is fluent in English, Hebrew, German & French, and has an excellent working knowledge of Arabic.
Allen Gorin, Senior Investment Strategist, oversees investments, mergers, acquisitions, and joint ventures between North American investors/companies and Israeli firms. A lifelong entrepreneur with a wide variety of professional experience— real estate investor and developer, builder, university instructor, columnist, and inventor — his forte is looking at transactions from many perspectives and crafting simple but creative solutions to problems. Allen founded and directs Idahoans United for Israel, which closely networks with other coalitions with similar interests (e.g., AIPAC, CUFI). Allen’s public policy work has been priceless in giving him the skills to bridge political, religious, and cultural differences in pursuit of a common goal.
Allen holds a B.A. from the University of Rhode Island, and an M.A. from Northwestern University, specializing in Public Affairs and Communications. An avid athlete who applies sports lessons such as teamwork and discipline to the business world, he lives with his family near Boise, Idaho.
Neil Berns, Consultant, has been active in Israel’s technology industry since joining Intel’s Technology and Manufacturing Group as Engineering Section Head in 1990. He is an experienced business and technology manager with expertise in marketing and product management. His extensive leadership experience in early stage startups to multinationals includes positions as Director of Engineering at integrated optical device pioneer Lynx Photonic Networks, Global Marketing Manager at Applied Materials and Director of Strategic Marketing for KLA-Tencor. Neil has a BSc in Electrical Engineering and a diploma in Senior Business Management. He is fluent in English and Hebrew.
Michael Platt, VP, Strategy & Operations, is responsible for trade, market and business analysis and consulting. In this capacity, his primary tasks include targeting potential trade leads, writing feasibility studies, conducting market research and assessment, arranging strategic business meetings and facilitating communication between companies. He also oversees the firm's IT needs, including managing the internal database, computers and website. Michael holds a B.A. from Brandeis University with a major in political science and minors in Computer Science and Near Eastern & Judaic Studies. In addition, he completed both the M.B.A. program, focusing on Marketing, as well as the Urban Policy & Planning Program at the Hebrew University of Jerusalem. Before joining EDI, Michael served the Joint Distribution Committee (JDC) as a program analyst, policy consultant and IT assistant. Michael is fluent in English and Hebrew and has a working knowledge of Spanish.
Jonathan Sternberg, VP, Business Development, assists in the development of opportunities for EDI’s client states, as well as a myriad of special projects. His primary responsibilities include cultivating trade leads, organizing trade missions, developing export interests, as well as market research and communication facilitation. Jonathan holds a B.A. from the Hebrew University in Jerusalem, with majors in International Relations and Business Management and a minor in Asian studies. Jonathan is also a recognized culinary and wine critic with over 80 articles published both in Israel and abroad. Before joining EDI, Jonathan spent a year traveling throughout South East Asia and India. Jonathan is fluent in English and Hebrew.
Deena Pinson Birnbaum is EDI's lead consultant to the Investment Promotion Center at the Israel Ministry of Economy. In that capacity, she advises the IPC on all aspects of marketing production, overseeing a range of projects across the public relations spectrum. Deena holds a B.A. from the Hebrew University of Jerusalem, with majors in International Relations and History of the Jewish People. Her senior thesis, a study on the domestic practices of Ottoman Jewry, was published by the Ben Zvi Institute in 2013. She further completed an M.A., with honors, at the Department of Communications and Journalism at the Hebrew University, authoring a thesis investigating the links between media, memory and society.
Orit Shermer, Analyst, Business Development, assists US Client states and other government organizations to locate FDI and cultivate trade opportunities, focusing on the Israeli market. In addition to market research and communication facilitation, she also serves as the company’s logistics manger and assists with the organization of incoming trade missions. Orit holds a B.A. in Business Management & Sociology from the Hebrew University in Jerusalem. As a Lieutenant in the Israeli army, Orit serves in active reserves duty as an Operations Officer for a combat battalion. Orit is fluent in Hebrew and English.
Tully Friedgut, Agricultural Consultant, spent 15 years as the Senior Agricultural Specialist in the Office of Agricultural Affairs of the Foreign Agricultural Service at the US Embassy in Tel Aviv. He has over 30 years of experience in agricultural economics, foreign trade and trade policy as agricultural economist and foreign marketing specialist. He has vast experience in trade policy analysis, market development, international trade statistics management, agricultural sector development and planning, and project feasibility studies. His overseas experience in East, West and Southern Africa, the Far East and Central America makes him a valuable asset to the EDI team. A native of Canada, Tully holds a Doctorate in Economics from the University of Manitoba and a B.A. and Masters Degree in Agricultural Economics from the Hebrew University of Jerusalem.